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Digital Marketing at Amity University Online Amity Online MBA Digital Marketing: Fees, Eligibility 2026
The MBA in Digital Marketing at Amity University Online is a two-year postgraduate programme delivered online. Alongside core management subjects, it covers topics such as internet marketing, mobile marketing, digital branding, email marketing and e-commerce marketing. It suits graduates who want to move into marketing roles or grow in their current job. The total programme fee is ₹2,25,000, paid in four semester instalments.
Duration: 2 years (4 semesters)
Mode: fully online
Eligibility: graduation from a recognised university
Total programme fee: ₹2,25,000
Duration
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Full-time / Part-time options
Eligibility
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Average Fees
₹2.3L Total
Program-wise
Mode
Online
Overview
About Digital Marketing at Amity University Online
The MBA in Digital Marketing at Amity University Online is a two-year postgraduate programme delivered online. Alongside core management subjects, it covers topics such as internet marketing, mobile marketing, digital branding, email marketing and e-commerce marketing. It suits graduates who want to move into marketing roles or grow in their current job. The total programme fee is ₹2,25,000, paid in four semester instalments.
Digital Marketing is one of the most demanded skills of recent times, with the proficient skills in digital marketing you can help businesses to grow their presence online and drive extensive growth. Online BBA in Digital Marketing is an undergraduate degree that spans 3 years and particularly involves business administration core subjects with a focus on digital marketing fundamentals and subjects like SEO, performa…
Who it's for
Who Should Choose This Course?
See if your goals align with how this program is structured.
Career Builders
Need structured pathways into leadership or specialist roles.
Research-Oriented Learners
Enjoy inquiry-driven learning and evidence-based decisions.
Goal-Focused Achievers
Want clarity, milestones, and measurable outcomes.
Why Amity University Online
Why study Digital Marketing here
Digital-first topics
Study internet marketing, mobile marketing, digital branding, email marketing and e-commerce marketing within an MBA framework.
Core management base
Semesters one and two cover economics, statistics, accounting, marketing, finance and HR before specialising.
Strategy and measurement
Learn to plan campaigns and judge them using ROI and KPIs, as covered in the programme.
Study while you work
The two-year online format fits around a job, with semester-wise fee payment.
Career Outcomes
Where this program can take you
High demand for doctorate-level management professionals across consulting, strategy, and academia.
ABC
20K+ professionals upskilled already
Syllabus details are being updated.
Fee breakdown
Digital Marketing fees at Amity University Online
| Fee type | Amount |
|---|---|
| Per Semester Fee | ₹ 49,750 |
Fees & Financing
Fees & Financing
Transparent fee structure with flexible payment options.
Total Program Fee
₹2.3L Total
*Fees may vary across universities. Instalment plans shared after shortlisting.
Easy EMI Options Available
Scholarships Up to 30%
Education Loan Assistance
Need help planning your finances?
Our experts can guide you with the best options.
Paying with an education loan? Borrowing ₹2,25,000 at an example 10% over 7 years is about ₹3,735 a month. Add the course years and your own rate in the calculator.
Work out your EMIA completed graduation from a recognised university is needed; candidates with lower marks may be asked to take the university's entrance test. Ask a CareerBhavan counsellor to confirm the current fee and intake.
Admission
Admission Process
Simple steps from your first enquiry to enrolment.
1
Apply Online
Submit your profile, academics, and intent with supporting documents.
2
Application Review
Our panel verifies eligibility and aligns you with the right cohort format.
3
Interview / Proposal Chat
Discuss research interests and career goals with faculty mentors.
4
Offer & Fee Plan
Receive admission decision with financing and instalment options.
5
Enrol & Onboard
Complete registration, join the cohort workspace, and start Semester 1.
FAQs
Frequently Asked Questions
Quick answers to common questions.
You need a graduation degree from a recognised university. Candidates with lower graduation marks may have to appear for an entrance exam, so check the current rule with admissions.
The total fee is ₹2,25,000, split across four semesters of roughly ₹56,300 each. Confirm the latest fee and payment options with a counsellor before applying.
After common management subjects, you study digital topics such as customer analytics, branding, internet and mobile marketing, email marketing and e-commerce marketing, plus strategic management.
No. Prior marketing or digital experience helps, but the university accepts students from different educational and professional backgrounds.
It is a two-year postgraduate programme made up of four semesters, delivered fully online, with admissions in January and July.
An Online DBA in Digital Marketing is a Doctor of Business Administration program focused on advanced digital marketing strategies, analytics, and business leadership. It’s designed for working professionals who want to take on high-level roles or transition into research, consulting, or teaching.
This program is ideal for experienced marketers, business leaders, consultants, or entrepreneurs who want to gain deeper insights into digital marketing trends, data analytics, customer behavior, and business innovation.
No, Online DBA is not approved by UGC-AICTE approved but if you pursue an Online DBA program from an internationally approved university, then your degree will be considered valid in India also.
Graduates can become Digital Marketing Directors, CMOs, Marketing Consultants, Professors, Research Analysts, Brand Strategists, or head digital transformation initiatives in global companies.
The program typically takes 3 to 4 years to complete, depending on the university and your pace. Some universities offer flexible timelines to suit working professionals.
Yes, the Online DBA is specifically designed for working professionals. Classes, assignments, and research work are often flexible and can be managed alongside a full-time job.
Salaries vary, but professionals with a DBA in Digital Marketing can earn anywhere between Rs. 10 LPA to Rs. 40+ LPA, depending on role, experience, and industry.
Key subjects include Digital Marketing Strategy, Data Analytics, SEO/SEM, Consumer Behavior, E-commerce Management, Marketing Automation, Research Methodology, and Dissertation Work.
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